6 Tips to Create Your Brand Identity With Ease
BBEveryone talks about the necessity of a brand identity but is it really that important? The answer is YES! Your brand is the most valuable asset to your business and it must be treated as such. Establishing an authentic brand identity for your product or service can be intimidating and time consuming when you don’t know where to start. That’s why we want to share 6 Tips to Create Your Brand Identity With Ease, to make it a short and sweet process.
There’s a lot to think about but don’t let it weigh you down. Believe it or not, you actually have all the answers, it’s just about mapping it out. Follow these six steps, add your personal flare and you’ll be done before you know it.
Step 1: Identify the problem(s) you solve. Identify what your product/service does and how it offers value in improving the experiences of others. If you’re having a tough time with this one, consider if you save people money, save people time, offer something proprietary, simplify an otherwise difficult task, etc.
Step 2: Identify your brand’s personality. Figure out how you want to position brand, whether it’s contemporary and fast-paced or more traditional and methodical. Your marketing and communications will heavily rely on your personality. There are a lot of great brands out there who do an impeccable job at identifying their personality and successfully build a faithful community of customers based on their mission. Starbucks has been and continues to be a great example.
Step 3: Tell your brand’s story. Your story is actually not about you. Your story is about your consumers and how they will interact with your product/service. We have to put ourselves in the mindset of our consumers acknowledge that want to feel connected to the brands we choose to support. With an abundance of options on the internet, you need to know and connect with your consumers and create a brand that resonates with them.
Step 4: Uncover your unique selling proposition. Define what makes you original. Know who your competitors are and what you can offer that they can’t. Think about the benefits and features you commit to delivering and elaborate on those. Do not get caught up in over promising and under-delivering. Create trust with honest reasons why consumers should do business with you.
Step 5: Use your voice. Stand for something you’re proud of. Your brand is essentially an extension of yourself. Choose 3 words that best describe your product/service and let those be your driving force for your message. These words can serve as your foundation, reminding you of your direction but they can also change as your brand starts to evolve. Do not be afraid of change, just make sure to do your homework and understand the marketplace and your consumers before making any major shifts.
Step 6: Choosing your visual representation. It’s important for your brand image to be consistent across the board. What this means is that your logo, website, typefaces, colors and overall design should reflect the personality of your brand. Do your research, get inspired, make note of what you think would best represent your product or service. Keep your brand personality and three keywords in mind. Working with a knowledgeable designer will go a long way.
While your brand identity may now be well underway, be mindful that creating your identity is just the beginning of your brand’s story. Your team, users and community will continually contribute to your brand’s trajectory. It is important to align all your communication and marketing efforts to maintain a strong brand image. Adapting your approach to remain a key player is essential to your success.