Category Archives for "Digital Marketing"

Try Web Free – Professional Web Development


Humble Beginnings as a Digital Marketing Entrepreneur

Since 2015, I focused on developing my own businesses which included professional web development for the purposes of marketing those sites. For the most part, it was extremely hard and long to get the agency right after pivoting left and right along the way. But with each project, I profited from the experiences, friends and partnerships that I gained along the way.


Today, I am extremely proud to launch TryWebFree.com by DigiWorld Partners.

TryWebFree is a Professional web design and development division of DigiWorld. We build the very best B2B and B2C ecommerce sites including Shopify and Magento stores. Our operation is running smoothly like a well-oiled machine.

We offer FREE web page concepts and up to 12 months FINANCING on design and development projects. Who does that? TryWebFree does, that’s who!

Our design and dev team operates 24/7. They have done work for Disney, Pixar, ESPN and Victoria’s Secret just to name a few. But fear not our use of big brand names, our pricing is affordable by the masses.

Another reason why I am extremely proud today is that I get to work with my friend Gerry Hionis – who has taken on a Business Development role at TryWebFree (clap)(clap)(clap).

Together we double our capacity to bring entrepreneurs’ projects to life.

Enough of my jibber jabber! Take a look at TryWebFree.com. Ask us any questions. I am quite confident that you will see the professionalism in our work and be proud to send future projects our way.

Nigel Williams

Let’s Talk Digital Marketing and Law

We had the pleasure to sit down and talk with Corey, owner of the Law Offices of Corey D. Silverstein, P.C.. Corey has extensive knowledge in the digital marketing field. When we asked Corey what he saw as the biggest errors for those just starting out in digital marketing make, he was quick to answer.

You Need an Agreement

This may seem a matter of common sense in most businesses, but Corey indicates people sometimes underestimate the need for a good agreement in their excitement over opening a digital business. He cautions that it is still a business and must be thought of as such. When asked what type of information is necessary in a good agreement, he named several factors:

*Profit/Loss distribution – Everyone gets excited about the prospect of earning money and often don’t consider how the profits will be divided. What is even more likely to cause conflict is deciding how a loss will effect each member of the deal. In regards to any business, Corey cautions, even family members need a legally binding agreement when money is involved.

*Ending of partnership – What terms are in place if one partner decides to pull out of the business completely? It is important to decide if someone can simply walk away or if they need to sell their shares to other partners. Knowing exactly what is to happen if the partnership is dissolved is necessary to avoid legal complications down the road.

*Conflict resolution – You don’t anticipate problems going into a business, but anything involving two or more people is bound to have some conflict. Having a plan already in place to deal with these issues can make a huge difference in time, money and relations. You can include details such as when formal resolution is needed, how it is to be accomplished and even who is going to mediate.

Taking on the World

We next asked Corey what advice he would give to someone who was interested in expanding their business into a place such as Europe. Here is where we learned some very surprising facts.

There is a need for extensive research. Not only do you need to know and comply with all the regulations set forth by your local, state and federal regulation committees here in the United States, but you are also required to comply with all the regulations set forth by the area you are seeking to do business in. Every country has its own laws and regulating committees, but so does each local area.

Corey states that many new business owners are surprised that if you do business with even one person in a region, you are subject to all the laws in that region. For example, we have always seen the disclaimers on certain products saying they are not available in such and such a state. Even if you are not located in an area, you must make sure you comply with that areas laws. It is not up to those who do business with you, but with you.

Privacy Issues

As Corey explains that knowing and complying with all relevant privacy issues is one of the most essential things you need to do. The subject of data security has gained a great deal of attention in recent months and every country has its own safeguards that must be addressed.

In addition, many European countries have in place censorship laws that you are required to comply with even if they are not a consideration in your area. It is important that you develop a privacy policy that lists accurately exactly what measures you have in place, what they are meant to protect and how you will deal with any instances of breach of privacy.

Corey cautions that it is necessary to write your own privacy policy, based on your particular situation because every business has different concerns. This is one area that is specifically business-based. He also states that there are laws in place that protect people when you state a safeguard is in place and it is not.

Final Words

Litigation is costly. The Small Business Association contracted with the Klemm Analysis Group of Washington, DC to conduct a study of the impact of lawsuits on small businesses. The study found that “an average civil case can cost $50,000 to $100,000 to litigate through trial exclusive of appeals and any judgment.” They also found the impact of one case on the business itself and the physical and emotional health of the business owner were even greater.

Our legal expert reminds you that it may seem time-consuming and expensive to see that you have done all your homework, have prepared an extensive privacy protocol and have an agreement that covers everything; in the long run, it is less expensive than facing a lawsuit.

Watch the complete video. If you have legal questions or concerns regarding your digital business, complete our contact us form and we will get you in direct contact with Corey Silverstein.

4 Major Mistakes to Avoid in a Product Launch

A product launch isn’t as simple as anyone would like it to be. It’s about more than just releasing and hoping for the best – that approach often leads to failure, especially in a saturated digital marketplace where quality and accessibility are highly scrutinized. It’s all to easy for apps and tech tools to make a bad first impression and never recover.

To have a successful launch, you need to tackle the processes leading up to it with meticulous and strategic planning. To help you sidestep any fatal errors, we’ve outlined the four biggest mistakes you could make in a product launch:

1. Promising What You Can’t Deliver
From a marketing standpoint, announcing your product and its launch date is great for building excitement. However, there are a few ways this announcement could eventually work against you. In some instances, companies announce launch dates that they don’t actually adhere to. This is frustrating to customers in the digital age who are used to immediacy and easily grow tired of hearing that something is “coming soon.” In this case, hype and impatience are two very different sentiments. You’ll want to avoid the latter as much as possible. You can do so by delaying your launch date announcement until you’re close to the day. This way, you’ll have a better sense of how ready the product is. Plus, you can hold onto the excitement from the announcement if there’s little time in between for it to fade.

Another way this announcement could hurt your product’s success is if you promise features that you can’t actually deliver. In your launch, you want to establish trust with your customers, but failing to provide the results can tarnish your credibility. Instead, make sure you’re managing public perception and ensuring your product can live up to these expectations.

2. Not Having a Defined Market
Just as important as defining the purpose of your product is determining your target customers. Because this detail is key to your marketing strategy, you cannot launch a product without it. Determine your audience from the start by asking who will be using the product and how to best reach that demographic. You will also need to consider the size of the market, both in its current state and in its projected growth. These questions will guide you as you develop, launch and promote your product.

x_0_0_0_14123249_800Without knowing your target customers, your marketing strategy will suffer.

 

3. Not Taking Feedback
Your launch day shouldn’t be the first time someone uses your product. Pre-launch testing is essential to making sure you’re releasing something of good quality and usefulness. You’ll want to recruit pre-launch users who aren’t close to the project to give you important insight on how your product is received by others. Releasing a tech product, like an application, with a lot of glitches will give users a poor first impression, deterring future customers.

When fishing for feedback, make sure you’re also asking the right questions. The point of these tests shouldn’t just be to determine whether the product works, but how well it works and how easy it is to use. The more you ask, the better feedback you’ll get and the more effectively you can fix any issues before your launch.

4. Having Poor Internal Communication
It’s understandable that for a small portion of its life before launching, your product will live in obscurity from the rest of your company. There comes a point, though, when this secrecy is detrimental to its success. All teams within your company can be valuable in releasing this product, so it serves you to include them in the process.

This is why it’s also important to have thorough internal training on the product before its launched. With any tech product, there will be a learning curve, and you’ll want your colleagues to be able to effectively field customer service questions. That’s why ancillary team members should be more than well-versed in using your product, but you’re welcome to extend communications company-wide. That solidarity behind the launch can only strengthen it.

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